What is a B-Flex Reseller

B-Flex Resellers are locally owned and operated businesses that are the lifeblood of the crafters and makers in their community. Their brick-and-mortar storefronts provide an opportunity for customers to touch, feel and become educated about products in person from a knowledgeable staff member, who most likely is a maker themselves. Meanwhile, their online stores make it possible for DIY enthusiasts, side-hustlers and creative minds everywhere to get their hands on quality B-Flex heat transfer vinyl!

With B-Flex, our Resellers have the power of choice. Purchase directly from us or through one of our select, reliable Authorized Distributors.

Requirements to be a B-Flex Reseller

To ensure our customers experience the excellence they expect from B-Flex, we partner with organizations that authentically and expertly embody our brand. If your business is interested in becoming an Authorized Reseller, review these requirements to make sure your business qualifies!


Currently sells HTV and other products to the Crafter / Maker Market

Does not decorate or sell finished decorated apparel

Willing to purchase through B-Flex or an Authorized Distributor


Operates from a commercial storefront location


Has a state resale certificate and is a legal entity in good standing


Invest a minimum of $1,000 in initial inventory*

*Opening order value based on qualifying discount level.

Who does not qualify to be a B-Flex Reseller?

• Those who decorate and sell finished apparel (ask about our Integrator Program)

• Those who operate exclusively on third party platforms such as Amazon, eBay, Walmart, etc.

• Those who sell from a residential or non-commercial location

Become A Reseller & Start Distributing The Highest Quality HTV

Joining the B-Flex family couldn’t be easier – Complete the questions and a B-Flex specialist will contact you to get started. *All Fields Required.